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ADIDAS TO HELP HIGH SCHOOLS DROP NATIVE AMERICAN MASCOTS – ATHLETIC BUSINESS

Adidas to Help High Schools Drop Native American Mascots

Read the story: http://ift.tt/1kfDvFY

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The Sports Conflict Institute (SCI) supports competitive goals in athletics through assessing, preventing, and resolving destructive conflicts that occur both inside and outside the lines. Serving as a resource center that provides a range of services to help manage risk and optimize performance, we know that some conflict is inevitable, but how we respond ultimately determines whether success or failure will follow.

SCI supports both organizational and individual goals. Our approach is based on the assumption that good conflict management is good for sports, good for the business of sports, and good for society. Every day there is a sports conflict that makes national headlines. SCI is dedicated to minimizing these destructive costs by looking far below the tip of the iceberg to foster the positive value that sports can provide.

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