“As the controversy surrounding Paula Deen indicates, there’s little money in racism. Walmart, Target, J.C. Penney, Sears and a whole slew of other retailers dropped the former Food Network star after she admitted using racial slurs in the past. I’ll give the executives behind these decisions the benefit of the doubt and assume they chose to drop Deen in part because they found her comments offensive, but I also doubt they would have made the decision if they thought it would significantly hurt their bottom line.

Yes, for whatever reason, American culture still views racism against Native Americans differently than racism against other minorities, as a recent poll in which the majority of Washington fans said they would prefer to keep the team name, indicates. But that doesn’t mean the tide won’t change soon or that a historic institution that’s embedded in the fabric of a diverse city shouldn’t push it to before it’s ready.”

Read the story: http://www.huffingtonpost.com/jillian-berman/redskins-name-change_b_3530512.html