HOW THE BAYLOR BEARS ENGINEERED ONE OF THE GREATEST ORGANIZATIONAL TURNAROUNDS IN SPORTS

“We went through a great deal of reflection and came to the honest conclusion that not only could Baylor be competitive, but there was no reason why we couldn’t be the absolute best in every sport we competed in. Baylor had a value proposition that other universities simply didn’t offer, and that is where we would anchor the foundation of the program to begin the rebuilding process.”

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