Does your sports team or organization have a clearly defined mission with a vision supported by measurable goals and objectives? Is there clear alignment throughout the organization around these? Is it time to revisit and ensure that you have a established a clear path to success?

Experienced Strategic Planners

SCI has significant experience in designing and facilitating Strategic Planning Processes for sports teams and organizations.

Successful Process

A successful process addresses the following questions:

  • Where are we?
  • What do we have to work with?
  • Where do we want to be?
  • How do we get there?

Customized to Meet Specific Needs

This can be a quick process or longer depending on the number of stakeholders and size of your team or organization.

Clear Goals

All engagements begin with a clear definition of goals for the strategic planning process with the convener and key stakeholders.

Planned But Nimble

Although this strategic planning process appears systematic and rational, it is often iterative and evolves substantially over time. The first step in the strategic planning process is to address the questions “Where are we?” and “What do we have to work with?” Examination of recent history and changing contexts (both internal and external) of the team or organization allows participants to assess current positions. Answering the question of what we have to work with involves consideration of strengths and weaknesses and determination of how to capitalize on strengths.

Clear Vision

The next step in the process is answering “Where do we want to be?” As the articulated vision stems from the values of those involved in the process, it is essential that this step involve all of those who will have a stake in the achieving the vision. The vision is then translated into a mission statement: a broad, comprehensive statement of the purpose of the team or organization.


The next step in the planning process is the articulation of goals. Desired long-range conditions of success for the team or organization.


After articulating the vision and determining goals, planners must address means of reaching their goals. This step involves articulating strategies for achieving results. Strategies should reflect the strengths and weaknesses of the team or organization engaged in the planning. Recognition of relative strengths and weaknesses is helpful in identifying promising strategies.