“As a sports lawyer who represents athletes, I see firsthand the importance of team culture and how it affects players one way or the other. A positive winning team culture leads to better decision-making by players who understand that “doing the right thing” is expected. A negative losing team culture leads to worse decision-making by players who do the “wrong thing” leading the team into disarray. The difference between athletes who win both on the field and in life and those who lose is often what surrounds them. The Sports Playbook provides a blueprint for how to create a positive winning sports organization and team culture.”