This video features Jim Thompson, the founder and CEO of the Positive Coaching Alliance (PCA) discussing the importance of positive coaching to building and sustaining a winning culture.

Jim Thompson is founder and Chief Executive Officer of Positive Coaching Alliance, a non-profit formed at Stanford University with the mission to create a movement to transform the culture of youth sports so that all youth athletes have a positive, character-building experience.

For more than 10 years, Jim was director of the Public and Global Management Programs at the Stanford Graduate School of Business, where he also taught courses in leadership and non-profit issues. US News named Stanford’s Public Management Program the top nonprofit business management program in the nation in 1992. He has a degree in elementary education from the University of North Dakota, a Masters in Public Affairs from the University of Oregon, and an MBA from Stanford.

Since its founding in 1998, Positive Coaching Alliance has developed a network of more than 130 trainers across the U.S., who have delivered 10,000-plus workshops for youth sports leaders, coaches, parents and athletes. Jim was named one of the Top 100 Sports Educators in the U.S. by the Institute for International Sport in October 2007. Dan Doyle, IIS Executive Director, described PCA as “the finest organization of its kind in the United States.”

In March 2004, Jim was named an International Fellow by Ashoka: Innovators for the Public – an organization that recognizes outstanding social entrepreneurs.He is the author of eight books: The Double-Goal Coach; Positive Coaching; Shooting in the Dark: Tales of Coaching and Leadership; Positive Coaching in a Nutshell; Positive Sports Parenting; The High School Sports Parent; The Power of Double-Goal Coaching; and Elevating Your Game.

Jim is a member of the faculty in Stanford University’s Continuing Studies Program where he teaches courses in coaching, leadership and sport and spirituality.