Anna Agafonova brings a unique interdisciplinary approach to sports conflict resolution as a Practitioner at the Sports Conflict Institute, combining expertise in dispute resolution, organizational psychology, and sports business operations. With advanced degrees from USC Gould School of Law (MDR), USC Dornsife (MS Applied Psychology), and specialized training from NYU Tisch Institute for Global Sports Management, she bridges the gap between legal frameworks, psychological dynamics, and commercial realities in sports disputes. Her work focuses on NIL-related conflicts, sponsorship fulfillment disputes, and team cohesion challenges within collegiate and professional sports organizations.

Anna’s expertise is grounded in both academic research and hands-on industry experience. Her groundbreaking research on the impact of NIL policies on team cohesion within collegiate sports provides critical insights into emerging conflicts in modern athletics. Having managed multi-million dollar sponsorship portfolios at Playfly Sports and coordinated large-scale athletic events including the USC Black Student-Athlete Summit, she understands the complex intersection of commercial interests, athlete welfare, and organizational dynamics. Her approach integrates behavioral science, economic analysis, and conflict resolution theory to address disputes ranging from endorsement deal negotiations to team chemistry issues.

As an MC3-certified mediator and member of the Southern California Mediation Association (SCMA), Anna employs evidence-based methodologies to resolve sports-related conflicts. Her unique perspective on the psychological and economic factors influencing athlete behavior, combined with her understanding of NCAA regulations and professional sports ecosystems, positions her as a valuable resource for athletic departments, professional teams, agencies, and individual athletes navigating the evolving landscape of sports business conflicts.