With nearly 30 years as an in-house attorney and strategic business leader, combined with advanced mediation training, Norman Wain brings exceptional expertise in navigating complex sports disputes and organizational challenges. Having been involved in hundreds of high-stakes cases and business negotiations, Norm understands that true resolution begins with active listening, deep understanding of all perspectives, and a systematic approach to uncovering root causes. His unique combination of legal acumen, business savvy, and collaborative problem-solving makes him a sought-after mediator and advisor for the most challenging conflicts in sport.

A recognized leader in the sports industry, Norm has built a distinguished career spanning elite athletics, billion-dollar retail operations, and entertainment law. As the former Chief of Business & Legal Affairs and General Counsel for USA Track & Field (2010-2024), he managed all business and legal aspects of America’s national governing body for track and field, including contract negotiations, corporate governance, anti-doping matters, SafeSport compliance, and athlete representation programs. His prior role as Vice President of Corporate Legal Affairs at The Finish Line, Inc. – a publicly traded athletic specialty retailer with over $1.2 billion in annual revenues – provided deep insight into the commercial side of sports business and the intersection of sport, retail, and consumer behavior.

Currently leading The Sports Business Consultants, LLC, Norm serves as a trusted advisor to sports organizations, startups, and non-profits seeking strategic business and legal guidance. His approach blends sharp analytical and problem-solving skills with pragmatism, commercial sensitivity, and thoughtful collaboration. As an International Trustee for SafeSport International, member of World Athletics’ Governance Commission, Director on the Sports Lawyers Association National Board, and Chair of the Law In Sport Advisory Board, Norm brings a global perspective to conflict resolution and sports governance. His academic contributions as an Adjunct Professor at Indiana University and his authorship of influential works including “The Twelfth Teammate” demonstrate his commitment to advancing the field through education and thought leadership.