Dr. Kenneth E. Pendleton brings a unique philosophical perspective to sports conflict resolution, combining deep academic expertise with practical sports industry experience. As Research & Project Development specialist at the Sports Conflict Institute since 2013, he focuses on understanding how cultural, social, and ethical factors shape the line between healthy competition and destructive conflict in sports. His work examines how class, race, nationality, gender, and commercialism influence competitive dynamics at all levels of sport, from youth athletics to professional leagues.
Dr. Pendleton’s diverse career spans academia, entrepreneurship, and sports consulting. As co-author of The Sports Playbook: Building Teams that Outperform Year After Year (2019), he helped create a comprehensive guide for aligning team values with practices—principles applicable to any organization. His entrepreneurial experience as Founder and CEO of Trading Players Inc. (2015-2023), where he developed the first viable play stock market for professional athletes, provides unique insights into sports innovation, market dynamics, and regulatory compliance. His encyclopedic knowledge of American sports and international soccer has made him a valuable consultant for organizations including Football Marketing & Management International, where he contributed to groundbreaking research on the North American soccer landscape.
With a Ph.D. in Philosophy from the University of Oregon and over two decades of teaching experience, Dr. Pendleton specializes in critical thinking, ethics, and sports philosophy. His academic work includes pioneering research on reasonableness standards in legal contexts and extensive writing on sports culture and globalization. At SCI, he designs analytical methods and develops projects that promote better practices in sports management, helping stakeholders understand, resolve, and prevent institutional problems that arise at all levels of sports.
Professional Experience
Current Position
Research & Project Development
Sports Conflict Institute | 2013-Present
Design projects and develop sophisticated analytical methods to promote better practices in sports management. Focus on understanding, resolving, and preventing conflicts that arise in sports at all competitive levels.
Selected Previous Experience
Instructor
University of Oregon Warsaw Sports Business Center | 2023-2024
Developed and taught multiple sections of 400-level courses including Sports Marketing, Sports Sponsorship, Business Ethics & Law, Law & Sports Business, Sports Business & Society, and Sports Brand Management.
Founder & CEO
Trading Players Inc. | 2015-2023
Founded and led fantasy sports gaming company that developed the first viable play stock market for professional athletes. Raised capital, designed market-making systems, developed legal compliance plans, and prepared for SEC crowdfunding filing.
Instructor
Competition Not Conflict Program, University of Oregon School of Law | 2009-2013
Developed and taught courses on sports conflict and culture, promoting positive competition through the empowerment of athletes, coaches, and community members.
Philosophy Instructor
Oregon State University | 2000-2011
Designed and taught courses on Critical Thinking, Ethics, Introduction to Philosophy, Modern Political Theory, and Theories of Globalization and Consumer Culture.
Consultant
Football Marketing & Management International | 2007-2009
Provided research and content for Soccer in North America: The Commercial Opportunities (2006). Edited weekly newsletter on business activity in the soccer industry.
Areas of Expertise
- Sports Philosophy & Ethics
- Sports Culture & Social Theory
- Conflict Resolution in Sports
- Critical Thinking & Argumentation
- Sports Marketing & Sponsorship
- Team Culture Development
- Sports Business Innovation
- American Sports & International Soccer
- Organizational Philosophy
- Negotiation & Collective Bargaining
Academic Credentials
Education
- Ph.D. in Philosophy – University of Oregon, 1998
Areas of Specialization: Philosophy of Law, Ethics, Rhetoric & Argumentation, American Philosophy, Social & Political Philosophy, Philosophy of Sports
Dissertation on intersubjectivity and reasonable woman’s standard in hostile environment sexual harassment claims - B.A. in Philosophy – Florida State University, 1987
Minors in Sociology, Political Science, Cultural Anthropology
Teaching Experience
Over 30 years of university teaching experience including courses in Sports Marketing, Sports Sponsorship, Sports Brand Management, Sports Conflict and Culture, Critical Thinking, Ethics, Philosophy of Sports, Social & Political Philosophy, and Theories of Globalization at University of Oregon, Oregon State University, and Webster University.
Publications & Thought Leadership
Books
- The Sports Playbook: Building Teams that Outperform Year After Year (2019)
Co-authored with Joshua Gordon and Gary Furlong – A comprehensive guide exploring how to build team cultures by aligning values with practices - David Beckham (Lerner Publications, 2007)
100-page children’s book on the international soccer star
Selected Publications & Contributions
- Soccer in North America: The Commercial Opportunities – Significant research and content contributor (2006)
- Weekly columnist on international soccer – USSoccerplayers.com (2005-2007)
- Weekly newsletter editor on soccer industry business – FMMI
- Extensive research on British and American jurisprudence regarding military draft and Right to Bear Arms
Notable Achievements & Leadership
- Founded and led Trading Players Inc., developing innovative fantasy sports gaming platform
- Chief Negotiator, Graduate Teaching Fellows Federation – Successfully negotiated 120% increase in university health plan contribution
- VP on Executive Council, American Federation of Teachers-Oregon (1995-1997)
- Co-chair and co-organizer, “Practicing Postmodernisms” Conference at University of Oregon
- Developed encyclopedic knowledge of American sports history and international soccer
- Created innovative online teaching methods for critical thinking and argumentation
Speaking & Consulting Topics
Dr. Pendleton is available for speaking engagements, workshops, and consulting on:
- Philosophy and Ethics in Sports
- Building Championship Team Cultures
- The Line Between Competition and Conflict
- Sports and Social Justice: Race, Class, and Gender in Athletics
- Critical Thinking for Athletic Performance
- Innovation in Sports Business and Technology
- The Commercial Evolution of American and International Soccer
- Negotiation and Conflict Resolution Strategies
- Sports Marketing and Brand Management
- Organizational Philosophy and Values Alignment
Dr. Kenneth E. Pendleton
Research & Project Development | Sports Conflict Institute
Co-Author, The Sports Playbook
Connect & Learn More
Leverage expertise in sports philosophy, culture, ethics, and team performance.
Sports Conflict Institute | Portland, Oregon | info@sportsconflict.org

