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CIAA Commissioner McWilliams Joins Sports Documentary

An upcoming documentary for public television by the Sports Conflict Institute and In America will offer a fresh perspective on conflict in sports with guest speakers including Jacqie McWilliams, Commissioner of the Central Intercollegiate Athletic Association (CIAA). McWilliams joins Leigh Steinberg, Marc Williams and other thought leaders from around the sports industry to discuss challenges in competitive sports and how sports can be used to make a positive impact in society. The film is being produced by In America, hosted by industry veteran James Earl Jones, and made in partnership with SCI.

CIAA Commissioner McWilliams

McWilliams has served as a coach, Senior Woman Administrator and Compliance Coordinator at Virginia Union University, the Director of Compliance and Championships for the CIAA and the Director of the NCAA Division I Men’s Basketball Championship. McWilliams earned a Bachelor of Arts degree from Hampton University, a Master of Arts from Temple University, and is pursuing a Ph.D. in Philosophy of Education and Leadership Management from Hampton University.

“I’m honored to be added to the list of distinguished guest speakers featured in the SCI and In America documentary,” said McWilliams. “I’m passionate about sports because they have played a major role in my life as a former student-athlete and now, as the Commissioner of the CIAA. Sports are an equalizer and connector of people and culture. I hope that my experience, insight and contribution to this documentary will add to the evolving story of sports and culture.”

The documentary will cover character and conflict issues in sports, how these issues are often addressed, and why effectively dealing with challenges in sport is a win for everyone: athletes, coaches, and fans. While incidents of negative off field behavior from athletes and coaches are nothing new, recent high profile incidents in the NFL and elsewhere make the timing of the documentary particularly relevant.

Sports Thought Leaders

The episode includes thought leaders from all aspects of the sports industry, ranging from respected coaches, agents, athletes, administrators, and scholars. Guests have used their leadership both on and off the field to positively influence sports and culture.

In America specializes in producing high quality programming to public television stations nationwide on a wide range of timely, public interest topics. Episodes use key subject matter experts to illuminate the pressing issues on a variety of education, health, the environment, and business topics. Past guests include former U.S. Secretary of State Colin Powell, President George H. W. Bush, and Barbara Moser of the FBI.

The segment will be featured on public television and distributed on ESPN with an air date scheduled for the fall.

About In America

“In America” boasts award winning producers, writers, videographers, and editors with over one hundred years of cumulative production experience. With strategic partnerships across various media distribution outlets, “In America” continues to produce incredible stories featuring a wide variety of topics and personalities that serves to educate and entertain the viewing audience on the latest topics and trends impacting America. By capturing the true essence of each short form documentary, the program is able to effectively educate and communicate the most crucial stories to a wide audience- both through Public Television distribution. “In America” is hosted by industry veteran James Earl Jones.

About The CIAA

The Central Intercollegiate Athletic Association (CIAA) was founded in 1912 and is based in Hampton, Virginia.  The CIAA is America’s oldest historically black college and university conference and is made up of 12 colleges and universities situated along the Eastern Seaboard. For more information about the CIAA, visit www.theciaa.com.

Exploring Title IX in College Sports | Paul Greene

Sexual harassment and sexual assault are major problems on college campuses, and while Title IX is best known for creating opportunities in women’s athletics, it is now being used to hold universities accountable for sexual assault response and prevention. In an episode of SCI TV, attorney Paul Greene of Global Sports Advocates explains what Title IX means for university administrators dealing with sexual assault and how schools can get in front of this issue to protect students.

What does Title IX do?

In the last 15 years Title IX protections have expanded to include sexual harassment and sexual assault on college campuses. At the end of 2014 there were 94 colleges and universities undergoing Title IX sexual violence investigations ranging from Division I powerhouses to Division III ivies. These incidents involve teachers, coaches and student to student situations.

Under Title IX a university can be held liable for a sexual assault if someone in a leadership role was deliberately indifferent to a sexual predator on campus. Essentially that means universities can’t turn a blind eye to assaults and expect to avoid legal repercussions.

“If the warning signs were there…that indifference is enough to have the school on the hook for liability,” Greene said. “It’s not simply enough to hold up your hands and say we had no idea. That doesn’t work.”

Raising a Red Flag

A culture of sexual harassment within a team or department can also factor into a university’s liability and make it difficult for students to raise concerns or file charges. Greene stresses the importance of making space for students to come forward without fear of reprisal from coaches or the university.

“A student athlete is not going to want to tell their coach something that might affect their ability to stay in the school,” said Greene. “They’ll just keep it to themselves if they’re afraid that telling somebody will end up having negative consequences. These are high stakes things for students.”

Having the Right Policy in Place

To be effective, The Sports Lawyers Association recommends policies addressing sexual assault meet the following criteria: strong confidentiality, timeliness in reporting incidents, multiple ways to report an incident, ability to talk to police and neutral officials, no contact between victim and the accused, protection of evidence, and a campus hearing parallel to a formal investigation.

“You don’t want anyone to say the school botched the investigation after it ended,” Greene said.

When a situation arises, a sexual assault policy is only as effective as how well university staff are trained to respond.

“Maybe it’s on a piece of paper, but they don’t have a game plan in place or they don’t practice what would happen,” Greene said. “It’s not that easy when you have a high stakes emotional situation to make sure that everything is done properly.”

Addressing College Football’s Attendance Decline

After more than 25 years, my oldest childhood friend just decided to give up his season tickets for football at the University of Florida. I asked Jimmy why. I asked him if it was because he was finally outgrowing football. Hell, that might mean that I might outgrow the sport some day (in the distant future). Or if it was because the Gators are going through hard times with an offense that scores less than the Pope.

The Real Reasons

Now Jimmy did admit that he would like to fish more, if that is a sign of growth, and that the team’s woes were a factor. However, those were not the main reasons. Simply put, he was tired of spending lots of money to watch long games against mediocre opponents in the blazing Gainesville heat.

The good news is that these are all issues that the University of Florida, in particular, and the Football Bowl Subdivision (FBS) schools, more generally, can address. The bad news is that this does not seem to be the focus, even though attendance has generally been in decline since 2008.

The Problem Is Not Packaging

The FBS schools are keenly aware of the challenges posed by the sheer quantity of college football viewing options, the quality of HD production, the convenience of chilling and grilling at home, and the aging ticket buying demographic. “All of the surveys I see show that the average season-ticket holder is 50-plus,” claimed Matt DiFebo, vice president of IMG Learfield Ticket Solutions. “There’s a whole segment of the fan base that schools are having difficulty reaching.”

Athletic Departments are experimenting with lots of solutions. They’re trying variable pricing and dynamic pricing. Georgia is reducing the student allotment from 18,000 to 15,000 in an effort to lure younger alum. In addition to halving the student allotment from 10,000 to 5,000, Kentucky is also downsizing their capacity to improve the quality of the accommodations, which will presumably allow them to charge more.

The Problem Is the Product

Some of these solutions might make a small, short term difference. However, I have a really hard time believing that making it harder for students to attend games is a wise way to cultivate lasting loyalty.

The issues that Jimmy identified are far more crucial. Consider Florida’s 2014 home schedule. They are in the SEC, which means they have a really tough schedule, including home games against LSU, South Carolina, and once powerful Tennessee. The problem is that the season ticket package also includes contests against Idaho, Eastern Michigan, and Eastern Kentucky. Jimmy is not the only fan who would rather go fishing than watch three lambs gets slaughtered. Eastern Kentucky should be squaring off against Eastern Michigan. The Gators should be playing another FBS school.

Last season Alabama suspended the block seating privileges for 20 student organizations because so many fans elected to leave blowouts early, but the real problem is that so many of the games are blowouts.

Florida has done their best to start these meaningless games later in the day, sparing fans the full brunt of being in the Sunshine state in late summer. But many programs schedule such games during the middle of the day. 

Uncompetitive match-ups played in unpleasant conditions are especially hard to take because they last so damn long. NFL games usually take three hours. College ones usually take three-and-a-half or more because the commercial timeouts are longer and the clock stops to move the chain after every first down.

Resist Short Term Temptation

You might ask why the FBS schools have not aggressively addressed these issues. Part of the reason is that they have been complacent, assuming that college football will always be King on Saturday, but the bigger reason is their short term fixation on maximizing revenue. Games sometimes have to be played in the blazing heat to accommodate the real king, TV. The extra commercials generate more money for America’s favorite amateur sport and the 200-plus minute games with 20-minute halftimes increase concession sales. And the slaughtered lambs increase the chances of schools having winning records, which helps coaches keep lucrative jobs longer.

The problem is that the Jimmys of the world are starting to opt for more fishing, especially when their alma mater struggles. Nick Saban can get away with punishing student organizations because the Crimson Tide are competing for national titles most seasons. But the betting here is that he would not try to do that if Alabama was in the middle of a series of eight-win seasons.

College Football is a negative-sum game. For every Alabama, there are eight other teams in the SEC that have no realistic chance at conference honors, let alone a Top Ten ranking. Given this, the FBS schools really need to think about how they can foster long-term loyalty, which can see a school through the inevitable lean years, rather than trying to suck out every dollar when times are good and scrambling by offering gimmicks like dynamic and variable pricing pricing when they are not.

Good times don’t last; far-sighted policies do.

–Ken Pendleton

PEDs: Why Should Sports be Fair?

By way of defending himself, Tommy Fitton, who, perhaps, did more than anyone else to propagate the use of steroids, once rhetorically asked, “Life isn’t fair, so why should sports be fair?.”

Is there any field, outside of athletics, that condemns the use of performance enhancing drugs (PEDs)? The only one I can think of, off hand, is the use of Adderall, which apparently is very popular among college students pulling all-nighters before exams. We may not condemn a doctor or lawyer who takes a drug that increases focus, but we are quite rightly concerned about the short and long-term impacts that this drug may have on our still impressionable youths.

I think we condemn the use of PEDs by Lance Armstrong and (allegedly) Barry Bonds, and so many other fallen or unknown heroes, because we still believe that sports are supposed to be pure. “Earth is a task garden,” G.K. Chesterton observed; “heaven is a playground.” Like childhood, sports is not supposed to be subject to falls from grace.

Getting Back to Reality

Were it but true? Wouldn’t it be nice if Fitton was wrong and Armstrong and (allegedly) Bonds were just cynical outliers? Exceptions to following the rules. The reality, however, is that sports has become a task garden that has increasingly little do with playgrounds.

How can we condemn them for using PEDs when sports has so much to do with work, and so little to do with play?

Childhood innocence?

Right from the beginning, many kids are forced to take up sports, compelled to follow their coach’s orders, benched when they don’t, scrutinized if not yelled at by their parents, and often forced to choose one sport. It used to be that sports started out as play and naturally evolved into work, if and only if a child chose to take it seriously. Now it is mostly just serious, like school, right from the beginning.

The lucky, promising athletes advance. The less talented losers are told that they are surplus to requirements. Never mind that they might be maturing slower, The Youth Sports Industrial Complex, which is driven by revenue generation and the promise of college scholarships, kicks them out of the system in order to focus on the few. The lucky few now know, without a doubt, that sports is not play and that this is not a game.

Higher Education?

The pressure, of course, just continues to rise. There is the scholarship, which allows some athletes to raise their family’s socio-economic status. The public acclaim, which is an end-all to Generation Like, and the pressure to be a star and to win, best of all to be the star on the the championship winning team. The latter requires so much dedication and so many sacrifices that the conventional moral restraints often go out the window.

Performance enhancing drugs are just one part an already adulturated equation. By college, most if not all scholarship athletes have already been taught to the gray arts of gamesmanship. such as time-wasting, how to intimidate opponents and deceive referees and commit deliberate fouls. The coaches, who are supposed to be paragons of virtues, verbally abuse referees more than criminals do arresting police officers, and renege on promises they made to athletes by moving to another school if the price is right.

Turning Professional

You know how this all ends. Pro sports have more pressure, more money, and are more cut throat. Not surprisingly, nice guys usually finish last. It would be easy to condemn sports, but it is really not more unfair, maybe even a little fairer, than the rest of life. At least it has a level if somewhat ruthless playing field. Can you say that about the banking industry in the wake of the real estate meltdown or our justice system, which is really just a legal system? Or our political system? Talk about lack of sportsmanship.

Come to think about it, wouldn’t it be surprising if only a small number of athletes used PEDs?

My point is not that we should just get over our outrage and accept the apparently ubiquitous use of PEDs. My point is that we are never going to make any serious headway addressing this issue unless we acknowledge that sports, as a general rule, falls far short of promoting fair play and moral development, and concede that sports mirrors many of society’s failings.

Life is not fair, but sports could be. But realizing this potential will require deep examination and changes in youth and scholastic sports, and a conscious effort to address the harm done by commercialization.

–Ken Pendleton

Apocalypse, Not Now: Why Unionization Might be Good for the NCAA

At the end of the day, after the various courts have had their say, the relationship between the NCAA and football and men’s basketball players at the largest institutions is going to take one of three forms. The NCAA may be allowed to continue to make unilateral policy decisions, which means student-athletes would still have no formal voice. Athletes may win the right to collective representation and bargaining. Or the courts may rule that the NCAA is a cartel guilty of price fixing and allow high school athletes to sell their services in an open market.

In the wake of the recent regional NLRB ruling that football players at Northwestern University are employees with a concomitant right to unionize, the NCAA has clearly set its sights on appealing and decrying what they envision as radical change. Pac 12 commissioner Larry Scott claimed unionization could lead to a funding shortfall for non-revenue sports, possibly even jeopardizing Title IX, and argued that legitimate concerns about health care and making financial ends meet would degenerate into greed: “Any unionization effort that I’ve ever seen in pro sports, it’s not just about health care and work conditions, I mean they’re going for a big slice of whatever’s available . . .” Striking an even stronger tone, NCAA president Mark Emmert described unionization as “grossly inappropriate” and warned it “would blow up everything about the collegiate model of athletics.”

Really? Even looking at this from the NCAA’s point of view, I am not at all sure that unionization is tantamount to apocalypse–especially compared to the free market alternative.

Yes, unionization entails that student-athletes would have to be explicitly recognized as stakeholders, which means that management would lose a lot of its prerogative. “Trust us” would have to give way to, “Negotiate with us.” And it is possible that athletes could demand a much bigger slice of the pie, or even, God forbid!, strike.

But there are a lot of reasons to think that the changes would end up being far less radical.

First of all, 18 to 22-year-olds would not be easy to organize. The militant wing of the student population is not normally well represented in the athletic community. In fact, most of them are far more used to following their coaches’ orders than questioning them, let alone organizing.

Parallels with organizing graduate teachers and researchers are instructive. I can assure you, from first hand experience, that it is really difficult to organize graduate students. Unlike athletes, they are taught to question authority and are more politically aware. But–like athletes–they are only going to be at a university for a few years, don’t have time for union activities, and are reluctant to endanger their professional futures by agitating. Securing additional pay and benefits is less important than being dedicated to their chosen field of study. Finally, having the right to collectively bargain has not resulted in huge pay increases for grad assistants; the real gains have been limits on the hours spent teaching or researching and securing health care coverage–both of which Scott acknowledged were problems for student-athletes that need to be addressed.

There is one other hugely important lesson to be learned from this comparison. Universities negotiate with graduate unions despite the fact that they are not classified as employees. At the University of Oregon, for example, the Graduate Teaching Fellows Federation is afiliated with the American Federation of Teachers and the AFL-CIO–but they are not legally classified as employees. They don’t have a right to worker’s compensation or retirement benefits. Student-athletes might be classified similarly, especially if the hours spent on athletics were kept below a .5 FTE.

The other concerns expressed by Scott are also less threatening than they appear. First of all, the NCAA is already considering covering the full cost of attendance for some student-athletes, which means the basic budgetary problem is not going to be impacted by unionization: the funds to pay athletes a few more thousand dollars a year are going to have to come from somewhere.

More to the point, why would funds have to be diverted from the non-revenue sports? Why couldn’t they come at the expense of the facilities arms race or coaches salaries? The NCAA could pass bylaws that compel athletic departments to fully fund X number of non-revenue sports and ratchet up the criteria for what counts as Title IX compliance. In other words, the idea that we can have football or women’s soccer, but not both, is a false dichotomy. Coaches could still sell their services at full market value, but their salaries might decline, or at least level off, if the vast majority of funds were already obligated to other line items.

There is one other viable option, that comes without any budgetary dilemmas. The NCAA could allow athletes to capitalize on their marketability while they are in college. There would need to be some restrictions (you don’t want your star player shilling for a strip joint), but why not let them retain registered agents or do commercials for a local pizza joint? There would be no cost to athletic departments, fewer under the table payments, less hypocrisy, and the NCAA would at least be partially addressing the charge that they are a price-fixing cartel.

Management is particularly loathe to relinquish prerogative. Hell, that’s probably half the reason to go into management. But the ostensible point of having power is to serve the ends that define your institution. The NCAA seems committed to doing everything in its power to maintain the status quo, but they may very well find that major change is inevitable, and that treating student-athletes as collectively represented stakeholders can be reconciled with the NCAA’s mission a lot more easily than the free market.

The threat of unionization is overstated, but unleashing free market forces might really blow up everything about the collegiate model of athletics.

Will SEC Dominance Increase With A Four-Team Playoff?

If the college football recruiting evaluation services are accurate, which over the long-haul they usually are, Tennessee had a heck of a day on Wednesday. The Vols, who have raced through coaches while racking up five losing seasons since 2008, signed the seventh best recruiting class in the country.

The problem is that Tennessee’s recruiting class ranked only fifth in the SEC, behind Alabama, LSU, Texas A & M, and Auburn. What’s more, Georgia and Florida, who compete with them in the East division, finished eighth and ninth.

In other words, Tennessee would top their conferences recruiting rankings if they were a member of the Big 12 or the Pac 12, and they would place second if they were in the ACC or Big Ten–but they find themselves in a dog-fight for fifth in the SEC.

The fact that seven of the top nine classes come from the SEC–the same conference that has captured seven of the last eight BCS titles (and came within seconds of making it a run of eight)–suggests the biggest is just getting bigger. The SEC already has the most fervor, the biggest stadiums and TV contracts, and the most local talent to recruit–and all this recent success is translating into an unprecedented ability to recruit elite players from other regions.

Is this good for the long-term health of college football, especially when it is about to embark on a four-team playoff, where a huge share of the additional billions of revenue will go to the conferences of the teams that qualify?

Consider the final regular season rankings for teams that would have been playoff-eligible the past eight seasons:

2006: Ohio State, Florida, Michigan, LSU

2007: Ohio State, LSU, Oklahoma, Georgia

2008: Florida, Oklahoma, Texas, Alabama

2009: Alabama, Texas, TCU, Cincinnati

2010: Auburn, Oregon, TCU, Wisconsin

2011: LSU, Alabama, Oklahoma St., Stanford

2012: Notre Dame, Alabama, Florida, Oregon

2013: Florida State, Auburn, Alabama, Michigan State

Let’s add up the number of participants by current conference affiliation that would have been invited to a playoff, assuming that Condalisa Rice and her fellow selection committee members would have ranked teams like AP:

SEC: 14

Big 12: 7

Big Ten: 5

Pac 12: 3

ACC: 1

Other: 2

The SEC would have earned 14 of the 32 bids, twice as many as the second-place Big 12.

And, remember, the SEC appears to be getting even stronger. And it is already far richer. Bret Bielema left Wisconsin, which he helped turn into one of the most successful programs in the Big Ten, for Arkansas, a middling program in the SEC, in part because he could spend 50% more money on assistant coaches.

The coming playoff figures to make the financial playing field even less level.

The best solution might be to go to an eight-team-playoff, with the five major conferences getting automatic births and conferences being limited to a maximum of two bids. This would foster greater parity for four reasons:

(1) The five major conferences would be guaranteed a greater share of the playoff loot every season. By the way, the value of the conference championship games would also rise dramatically because they would effectively become play-in games. Finally, as it stands coaches are loathe to  schedule games against tough out-of-conference opponents because the downside of losing is far greater than the upside of winning, A win does not make the conference schedule any less imposing, but a loss could cost a team a tournament invitation even if they win their conference. ln other words, teams might schedule more tough inter-conference match-ups under an eight-team format because they would know that conference success would gain them an automatic bid.

(2) Since the SEC would be limited to two spots, the other at-large teams would often come from other conferences. The SEC would end up with a smaller percentage of entrants then it will using a four-team format.

(3) This format would save the selection committee the difficult dilemma it figures to face with schools from the smaller conferences. As it stands, they will either have to exclude undefeated teams, like Boise State and Cincinnati were in 2009, or include them despite the fact that they faced subpar competition. There will be a lot less controversy about selecting one of these teams if the major conferences are guaranteed at least one place.

And (4) the fact that each major conference would have at least one participant every season, and often two, might stem the recruiting migration to the SEC. In part, elite student-athletes choose the SEC because they know they have the best chance of playing for the national title–even at a school that has suffered recent hard-times like Tennessee–but that would not be true if the conferences were represented more equally.

Let’s be clear: the SEC is not at fault for being so successful. But we really need to ask whether college football is at risk of becoming a regional sport. And, if it is, the NCAA, the other major conferences, the smaller conferences–and even the SEC–would be wise to consider taking structural steps to promote greater competitive balance.

–Ken Pendleton